The countries with the largest Muslim populations traveling to Thailand can be divided into two main groups, based on their significant importance to the Thai tourism industry:
1. Southeast Asia (ASEAN) — Focusing on the highest number of tourists.
If we consider the number of Muslim tourists traveling to Thailand each year, they mainly come from neighboring countries:
Malaysia: This is the number one group of Muslim tourists traveling to Thailand (and often ranks 1st or 2nd among all foreign tourists entering Thailand, along with China), due to the shared border allowing convenient travel by car, train, or plane, especially to southern Thailand such as Hat Yai and Phuket, as well as Bangkok.
Indonesia: This is the country with the largest Muslim population in the world, and the trend of Muslim tourists traveling to Thailand is continuously increasing. They prefer to travel for relaxation, shopping, and to follow in the footsteps of concerts or popular tourist destinations.
2. Middle East — Focusing on high-spending and long-stay tourists.
Although in terms of the number of people, it is not as high as Malaysia, but when measured by "purchasing power" and "value of spending per person," Muslim countries in the Middle East are the group that generates a very high amount of revenue for Thailand:
Saudi Arabia: Since the restoration of diplomatic relations... The Saudi tourist market has grown exponentially and has become one of the most important groups of high-spending Muslim tourists to Thailand. They have an average stay of approximately 10-14 days and spend up to hundreds of thousands of baht per person per trip.
United Arab Emirates (UAE): Especially tourists from Dubai and Abu Dhabi prefer to travel to Thailand for luxury leisure travel, as well as medical and wellness tourism at leading Thai hospitals.
Oman and Kuwait: These are two other Gulf Cooperation Council (GCC) countries that frequently visit Thailand, especially during the Middle Eastern summer (approximately July-August), seeking refuge from the heat and enjoying Thailand's refreshing rainy season.
Why is Thailand a favorite among Muslim tourists?
According to the Global Muslim Travel Index (GMTI), Thailand consistently ranks in the Top 5 most popular destinations for Muslims from non-Muslim countries (Non-OIC) because:
Availability of Halal food: Easy to find, with plenty of street food options and numerous Halal-certified restaurants.
Facilities: Large shopping malls. Thailand's major airports also have dedicated prayer rooms.
Hospitability and service: Thailand's natural attractions (beaches, mountains) and medical services perfectly cater to the lifestyle of Muslim families.
For those interested in an overview of the economy and in-depth reasons why Thailand attracts this traveler group, more information can be found in the video analyzing Thai tourism trends as a favorite among the Muslim market. This video will provide a clearer picture of consumer behavior and how Thai businesses are adapting to accommodate this tourist segment.